So, tentatively, I have arrived at a logo. I think. I guess. Maybe.
For the amount of work and effort and uncountable different versions I went through (first on paper, then on the computer), I am still not sure how happy with this I really am. I like it in the larger version, but not so sure it shrinks down okay. I am also not sure it is all that recognizable.
... Without further ado, here it is:
After several pages of scribbles of the initials "HHF," I eventually settled on the design of four trees on a hill, being blown in the wind, that formed the shape of two "H's." When I made the logo out on the computer, however, it looked very generic. (I also put it in a color scheme that looked like trees.) I tried to think of things that could distinguish the logo, and make it "mine," without being too bizarre, and decided to try and incorporate a DNA strand. I am moderately obsessed with genetics, and strive to stock and reproduce some of the best genetics for all of the species I work with, so it made sense. I also changed to the color scheme that the rest of the site is in.
There is a lot going on, symbolically, with this logo. The trees are still on the hill, for Howling Hill, but now the hill has become a DNA strand -- genetics is the foundation of our farm. The DNA is oriented uphill (for those of us Westerners who read left to right, which I am going to assume includes anyone reading this), symbolizing progress and enhancement, and looking to the future. (You always want to get "looking to the future" into your logo somewhere.) The round part behind the logo is shaped a little bit like an egg, which was intentional -- eggs symbolize new life. The colors are, I hope, pleasing enough to look at, warm and friendly. The font is legible, but not too foofy.
... My uncertainty stems from the fact that I am not sure it shrinks down well enough, and also, I'm not sure if the pink and purple trees are still recognizable as such. I'm going to give it awhile.
Huge thanks to my husband for his feedback on this logo -- we both went to art school, briefly, but I forgot just about all of it (clearly), while he still remembers how to give a good critique.
K writes this stuff, for some reason that has yet to become apparent.